Why Title Tags Matter and How they Help Your SEO Campaign

So what are Title Tags?

title_tagThey are the hyperlinked blue headings that appear for every search result on Google.

They are one of the most important elements of your website when Google determines how it will position your website in its search results – get it wrong, and there will be all sorts of problems for your online ranking. Get it right and the rewards are huge!

The Title Tag is the first line of text users see in search results and you have approximately 65 characters with which to impress them – so you don’t want to waste any space. So be careful with your words and use them wisely.

Know Your Search Engine

Google, as we know is the world’s #1 search engine and is constantly updating and changing their search result algorithm in order to continually provide accurate and relevant results for the user.

Google’s latest algorithm change, commonly known as the ‘ Hummingbird’ was developed for this new and exciting stage in the evolution of search engines.

Having the right title tag is crucial for SEO success, there are also many other factors that you should be aware of.

But for this article we are focusing on two main ways you can optimise your title tags for your SEO strategy :


Know Your Audience! Knowing what your target audience searches for will lay strong foundations for your entire website and SEO campaign. A good place to start is Google Instant. (Google’s automated search predictions appear below the search bar as you type) Following what people in your industry are talking about via social media platforms is another great way to keep up-to date with what users want.

Google’s latest algorithm update–Hummingbird picks up and ranks pages based on relevance, user friendliness & the quality of the content.

A good Tag Title to fit the Hummingbird criteria will:

-Inform the User of what’s on the website

-Display Relevance

-Answer their question

Here is an example of a bad Title Tag:

Search: What are the Best Cafes in Sydney City?

Title: Come to our Unbelievable Café Sydney, Froggy’s café, Best Café, Amazing Coffee Sydney City,Froggy’s Café…

The main issues with the above title are length, repetitiveness, and indirectness.

  • Tags that are too long will not fit in the snippet that Google takes from your website to act as a link on the search results page. It is best to keep the Title Tag to a maximum of 65 characters.
  • Repeating your main keywords in the Title too often means there is no room left to directly and comprehensively respond to the search. The Hummingbird won’t rank it and views repetitive use of keywords as spam. Google does not like or rank spam for the long-term!

Here is an example of a Title tag that will make the Hummingbird happy:

Search: What are the Best Cafes In Sydney City?

Title: Sydney City’s Best Coffee is at Froggy’s Café| Delicious Breakfast Café

The title is short, straight to the point & answers the users search enquiry. Their top product, main services and business name are displayed coherently & naturally.

On to the next main point….

Keep it Natural

Keeping your website rankings on Google long-term all depends on how natural your SEO campaign is. Google wants to provide good quality results for their users NOT spam.

So how do you write your titles naturally?

A common misconception with Title Tags is thinking they are just another platform to push your main keywords. They title should definitely contain your main keywords but presented in a conversational way.

Write your Title Tags as if you were talking to someone. If you were asked what your business is under 10 words you would not say: “T-shirts Queensland, T-shirts Brisbane, Hand-Made T-shirts, Amazing T-shirts Queensland”

It is very unnatural and in this case very awkward.

Say it naturally: “We Make Top-Quality Hand Made T-shirts in Queensland”. The title tag now incorporates the keyword, location and their product -hand made t-shirts.

As has been explained title tag relevance and constructing it in a natural-conversational way are just two of many simple and easy ways to improve your onsite SEO campaign.

Keep posted for more helpful SEO tips from the Brisbane SEO Experts