SEO Service Agreement
1.1. In these Product Terms, these words have the following defined meaning: Google Adwords means the online advertising product of the Supplier, Google. Google Analytics means the website data service offered by the Supplier, Google. Search Engine Optimisation or “SEO” means the tools and techniques aimed at improving the search ranking of Clients Website and relevant traffic on the key words selected and/or close variations of these phrases, and include search engine marketing techniques. Other capitalised terms have the same meaning as in the General Terms and Conditions, unless otherwise stated.
2. Product Services
2.1. For this Product, the Service consists of SEO services. 2.2. This Service may include a Campaign Setup Fee (the cost of setting up the SEO services), the Campaign Fee (the cost of the SEO services, and the conversion tracking technology) and the Campaign Management Fee (cost of Service management and reporting) as set out in the Cover Sheet. 2.3. SEO Sydney Experts may use a Supplier for providing some or all of the Services. Where relevant, SEO Sydney Experts will notify Client, and Client is responsible for ensuring they are complying with the most recent version of the Supplier terms.
3. SEO services
3.1. Client will: 3.1.1. authorise SEO Sydney Experts and its Suppliers to Submit Client Website pages being promoted to search engines and directories; 3.1.2. authorise SEO Sydney Experts to optimise the structure and content of Client’s Website pages. Such changes generally have a minimal visual impact, and SEO Sydney Experts will work directly with Client in order to maintain the original look and feel of Client Website; 3.1.3. provide SEO Sydney Experts with log-on information (username and password) so SEO Sydney Experts can gain FTP access to the Client Website; 3.1.4. allow implementation of all optimisation strategies on Client Website; 3.1.5. inform webmasters or anyone else who has access to the Client Website that SEO Sydney Experts are performing the SEO Services on the Website; and 3.1.6. ensure Client Website is always active and accessible.
3.2. SEO Sydney Experts may change at any time key-words used in a SEO campaign at any time without giving you notice. 3.3. Client agrees and acknowledges that the Service may be detrimentally affected if Client has: 3.3.1. employed the services of another SEO provider, or any other related services to work on the Client Website during the same period or previously/in the past; 3.3.2. employed the services of a search engine submission company during the same period; 3.3.3. created any duplicate sites, duplicate content or pages, redirects or doorway pages; 3.3.4. requested or exchanged links with link farms or undertaken any spamming techniques which may harm the Client Website; or 3.3.5. attempted to use any other techniques, whether allowed by Google or other Suppliers or not, to attempt to increase the SEO ranking of the site.
3.4. SEO Sydney Experts makes no warranty or representation: 3.4.1. as to the position your advertisement is placed on a search result page, or the frequency and time of day that your advertisement is displayed; 3.4.2. for any specific result on any search engine; 3.4.3. as to the quantity or quality of increased traffic or sales to Client Website; or 3.4.4. as to Client Website’s ranking. In particular, Client acknowledges that the search engines change their ranking algorithms on a regular basis and new sites and competitor sites may be being optimised and submitted continually.
3.5. While Google’s results are displayed on other search engines, SEO Sydney Experts Services are aimed at increasing visibility and boosting traffic from Google. Google does change its algorithm and SEO Sydney Experts are not responsible for the client’s rankings due to this algorithm change. SEO Sydney Experts will endeavour to maintain clients Google rankings, but the client acknowledges that SEO Sydney Experts is not liable for any loss of business due to ranking fluctuations caused by Google algorithm changes. Plus if client has had any previous SEO work carried out on their website by another SEO company, SEO Sydney Experts is not responsible for the client’s ranking fluctuations that may have been caused by this previous SEO work.
3.6. Client acknowledges and agrees that: 3.6.1. the information available on or through Client Website following application of the Services is not reviewed, controlled or examined by SEO Sydney Experts in any way before it appears on Client’s Website; 3.6.2. SEO Sydney Experts does not endorse, verify or otherwise certify the contents of any such information; and 3.6.3. Client remains at all times legally responsible for the content of Client Websites (including in connection with infringement of intellectual property rights of any other party).
3.7. Client acknowledges and agrees that the number of new visits to Client Website may be affected if: 3.7.1. Supplier discontinues or changes its product in such a way as to make the Service redundant; 3.7.2. Client Website is offline for a period of 14 days or more; 3.7.3. there has been a break in the Service due to non-compliance with this Agreement; and/or 3.7.4. Client has not supplied SEO Sydney Experts with sufficient information to have Client’s listings published within 14 days of signing the Agreement.
3.8. SEO Sydney Experts does not warrant or guarantee that: 3.8.1. any information available on or through SEO Sydney Experts will be free of infection by viruses, worms, trojan horses or anything else manifesting contaminating or destructive properties; or 3.8.2. that the functions or services performed by SEO Sydney Experts or a Supplier will be uninterrupted or error-free, or that defects in Services will be corrected.
3.9. Client remains responsible for the ongoing security and integrity of their own software, website, networks and systems.
3.10. Client agrees to pay SEO Sydney Experts the Product Fees as set out in the Quote.
3.11 In an event where Google performs an algorithm update, this may delay search result ranking. SEO Sydney Experts always performs a thorough evaluation of the client’s website after every Google algorithm update to make sure that the clients website still complies with the latest changes. A recommendation will be provided by SEO Sydney Experts to the client if the clients site is found not in compliance to the latest Google algorithm changes and this recommendation will be implemented within the next 14 days.
3.12 SEO Sydney Experts will not be held responsible for any un-ethical SEO methods performed by client’s previous SEO service provider. SEO Sydney Experts however, will do what it can to assist the client in rectifying un-ethical SEO methods implemented by previous SEO service provider as best as they can.
4.1. Client will be given reports on a monthly basis detailing Client Website rankings. 4.2 Client acknowledges that they must give 30 days notice in writing if they wish to terminate the SEO service provided by SEO Sydney Experts. Client acknowledges that they must pay for monthly SEO service in advance before any work can be carried out. Client acknowledges that rankings may suffer if SEO payments are not paid promptly when invoiced, as SEO Sydney Experts will only implement SEO when paid.