In 2016 you are going to have to be a lot smarter and a lot more careful when it comes to choosing the SEO agency you decide to partner with. Essentially, Google is just far to advanced with it’s search algorithm and will detect any type of inorganic SEO activity. This is why in 2016 you have to be extremely smart with all facets of your internet marketing; not just SEO if you are going to remain competitive. Following are a few tips to follow to ensure that you do not end up in tears this year with poor SEO results. If you think that your business is beyond reproach, then think again, cause Google takes no prisoners when it comes to any type of ‘spammy’ fraudulent SEO activity.
# 1 I think it’s time and Google has made some serious warnings about this, that people stop going for the cheapest SEO option. Why? Because 2016 is all about credible and ethical link building and if there is so much as a whiff of inorganic link building, Google will be relentless in seeing you pay the ultimate price for this. That is a penalty.
What happens is that far too many Brisbane businesses, looking to save a few dollars here and there will ultimately make the wrong choice by choosing an SEO partner that offers the cheapest price. Now I know this doesn’t apply to all business, but the majority of people I speak to have just come out of contract with these cheap agencies and have been absolutely burnt. What they do is quote really appealing prices, get you to sign a contract ( and in some cases this can be for a 12 month period), and then proceed to do as little as possible. It’s a massive scam, a scheme designed to feather their nest and to rip as much money as they can out of the general public.
There has been so much literature produced online about this and even in my blogs I have made some serious warning about this, that 2016 is the year people grow up and realise that SEO is a professional service and proper fees should be paid for this service.I know as a business owner you want to save as much as you can where ever you can, but the flip side here is that Google doesn’t see it this way. They have their own set of stringent rules that need to be abided by. If you think that you can out smart Google by hiring a cheap SEO agency ( even worse outsourcing it overseas), then you are sorrily mistaken. The Google team have in 2016, made rankings so difficult for new and existing businesses that you really need a team working on your internet marketing constantly if you want to see results.
I am not just saying this to push our SEO services. I,m really not. All I am doing is trying to tell you the plain truth how it is out there online. It really sickens me how so many really good businesses that have invested money into their business, fall flat from the beginning because they get suckered into these kind of scams. I know this this as I am in the front line. I speak and get emails daily from people on the verge of closing their doors because their internet marketing has been stuffed up. In 2016 the alarm bells are going off very loudly.
# 2 In addition to point # 1 I just want to highlight that in 2106, businesses cannot believe companies that promise SEO guarantees. If you hear this simply exit the conversation…that’s all I am going to say about this as SEO guarantees and pay on performance and lies like we will get 10% of your main keywords on page 1 of Google within 30 days…they are all scams and Google knows about this. So be very wary! You need to make the best choice when it comes to your SEO – poor decisions will lead to failure.
# 3 In 2016, you have to be publishing lots of content. It doesn’t matter how you get it out there, whether via blogs, social media, through content marketing, you just need to be a master of publishing. Now I know that this is not everybody’s cup of tea, but your website needs to be constantly updated with fresh, new copy and the best platform for this is your blog. If you haven’t written a word since school or uni, then 2016 is the year that you need to start either going to a content marketing course and learning to write for the internet, or pay someone to do it for you. This may seen like a complete nightmare but we don’t make the rules. We just tell you how it is and what you have to be doing to succeed. Oh yes, one other really important point to note here is that Google wants to see all blogs and most pages of your website with no less than 500 words. So get cracking!
# 4 Lastly, 2016 is the year that you need to be active on Facebook, Google + and Instagram. Social media marketing is now key to attracting a new mobile, very tech savvy customer base. Google sees social media activity as clear ranking trigger signals and will reward you if your social media skills are top notch. Have a social media plan for 2016. Do not just post content without a plan. An ad-hoc random approach, like many people take it a waste of time.
So there you have it. Some rules to guide you for the next 12 months. All I can say is that if you really want to do well online and you want to rank n Google please don’t take unnecessary risks. It’s really not worth it. You have to treat your internet marketing with the same level of respect that you give other areas of your business. It’s not something that you can deal with at the last moment. You do need planning and a strategy and this needs to be implemented on an on going basis.
If you feel that you are ready to take the next step in 2016 and really work on your SEO and internet marketing please give is a call here at SEO Brisbane Experts, on 1800 916 191.